At MCC Consulting, we provide flexible, senior-level expertise in Marketing, Brand, Corporate Communications, Social Media Strategy and content, as well as HR & Internal Communications — helping organisations strengthen their brand, engage their audiences and support business transformation.
With over 20 years of cross-industry experience, we combine strategic insight with operational execution. We assess your challenges through audits and analysis, identify growth opportunities, and deliver tailored action plans that enhance reputation, visibility, engagement and performance.
Our approach is pragmatic, structured and impact-driven. From brand positioning and PR to digital communications, SEO/SEA programmes, hybrid events, social media management and change communication, we ensure every initiative is aligned with your business objectives.
Whether you need fractional leadership, interim team support, or outsourced expertise for specific projects, MCC Consulting helps you communicate with clarity, consistency and confidence.
Malvina Cretal
Founder & Consultant
MCC Consulting
ABOUT MCC Consulting
Social Media Management
Boost your online presence and elevate audience engagement.
We help organisations build a consistent, engaging and strategic social media presence across platforms.
Your benefits:
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Stronger visibility and enhanced brand positioning
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Higher engagement and deeper relationships with your audiences
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A structured, professional presence that supports lead generation and brand credibility
How we support you:
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Development of a clear, actionable social media strategy aligned with your brand and business goals
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Advisory on engaging content that resonates with your audiences
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Consistent posting schedules to maintain visibility and momentum
SEO & SEA Management
Increase your online visibility and attract the right traffic.
We develop and manage comprehensive SEO and SEA strategies designed to strengthen your digital presence and connect you with your ideal audience.
Your benefits:
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Increased visibility among stakeholders who matter most
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Higher-quality website traffic and improved lead generation
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Strategic, data-driven management that ensures every investment works harder for you
How we support you:
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Tailored SEO strategies to improve organic search rankings and drive qualified traffic
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Targeted SEA campaigns to reach your ideal audience with precision and efficiency
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Continuous monitoring, optimisation to maximise campaign performance
Digital Marketing
HR & Change Communication Consulting
Expert guidance and hands-on support to navigate organizational change.
I assist HR and leadership teams in designing and executing clear, engaging and effective communication strategies during transformation, restructuring, cultural initiatives or organizational development programmes.
Your benefits:
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Clear, consistent and empathetic communication that builds trust
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Reduced confusion and resistance during organisational change
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Better employee engagement and smoother adoption of new processes
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Strategic counsel and operational execution delivered with discretion and professionalism
How I support you:
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Develop HR and change communication strategies aligned with people and business goals
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Craft messaging for sensitive topics (restructuring, leadership shifts, new processes)
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Support internal engagement: employee narratives, managers communication
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Coordinate change rollouts: timelines, stakeholder mapping, communication channels
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Facilitate alignment between HR, internal communications and executive teams
Outsourced Marketing & Communications Projects
Specialist expertise when internal teams lack time or capacity.
For projects requiring dedicated attention, specialist skills or additional bandwidth, we offer complete outsourcing solutions, from strategy through to execution and performance measurement.
Your benefits:
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End-to-end delivery with clear milestones and KPIs
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Reduced internal workload and simplified stakeholder management
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High-quality, strategic outcomes delivered with professionalism and agility
Project types:
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Marketing audits, roadmaps and transformation support
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Brand development or repositioning
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Corporate and internal communications frameworks and rollouts
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Digital communications strategy, website revamp, SEO/SEA strategy
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Social media strategy and content development
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PR coordination, media relations and hybrid event management
Interim Communications Support (Contractor / Freelance)
Reliable, hands-on support during transitions, or capacity gaps.
When your team is in transition, or you need an experienced professional able to step in quickly. I provide interim communications management with the speed, precision and stability you need.
Your benefits:
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A seasoned professional who adapts rapidly to your environment
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Reduced pressure on internal teams during busy or sensitive periods
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Smooth continuity of communications with no disruption to business priorities
Typical assignments include:
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Temporary replacement for Marketing, Brand, Corporate, Digital Communication Manager roles
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Support during organizational change, transformation projects or leadership transitions
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Operational management of campaigns, launches, events and internal comms programmes
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Strengthening your Communication function as an external contractor while maintaining internal continuity
Fractional MarCom & Corporate Communications Officer
Strategic leadership without the full-time commitment.
I support organisations as a senior Marketing & Corporate Communications leader on a fractional basis, offering the expertise of an experienced executive while adapting to your operational rhythm.
Your benefits:
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Executive-level expertise at a flexible cost
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Immediate impact and seamless integration into your leadership team
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Access to senior guidance while maintaining full agility
How I support you:
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Define and steer your marketing, brand and communications strategy
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Lead integrated communications across corporate, internal and external, off-line or digital channels
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Provide strategic counsel to leadership teams and align communication with business priorities
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Supervise or coach internal teams and external partners
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Bring structure, clarity and momentum to your Marketing, Brand or Corporate Communication functions
SERVICES
Marketing & Corporate Communications
Trusted by
What they say about us
Lorena D'Agrosa
Marketing & Communications Manager
Great Place To Work
Working with Malvina has been a real pleasure. She joined Great Place To Work Switzerland as our Ad Interim support for Marketing & Communications, with a special focus on Suisse Romande, and quickly proved to be an invaluable partner. Malvina stands out for her exceptional listening skills and her ability to adapt seamlessly to new contexts. She took the time to truly understand our brand, our tone, and our strategic priorities, while bringing in a fresh, external perspective that inspired us to think differently. Her strategic mindset and creative flair contributed significantly to strengthening our communication initiatives: from refining our positioning in Suisse Romande to shaping impactful campaigns for the Salon RH and the Best Workplaces™ Suisse Romande 2025. Beyond her expertise, Malvina brings a calm professionalism and a genuinely collaborative spirit. She knows how to balance structure with creativity, strategy with execution, and always keeps the bigger picture in mind. I can only recommend her to any organization looking for a smart, creative, and highly adaptable communications partner who combines insight with impact.
Claire Garwacki
Managing Partner
Bellevue Executive Search
I’m thrilled about the collaboration with MCC Consulting. It started with an SEO project one year ago, and step by step, I discovered the impressive breadth of Malvina’s expertise: from website SEO to LinkedIn campaigns, data flow analysis, and visual communication optimization. I finally found a partner who truly helps elevate my brand. But why MCC Consulting and not another agency? Here are my reasons: Malvina understands the business. Every action she takes is geared toward one goal — driving business results. Her approach is pragmatic, impact-driven, and backed by real digital expertise. Malvina makes my entrepreneur's life easier. Her working style is perfectly suited to businesses like Bellevue. As an entrepreneur, my time is limited — she takes initiative, anticipates needs, and delivers solutions rather than pointing to existing problems. This is something I find rare in the market. Malvina is clear and straightforward. She gets straight to the point and communicates transparently about budgets, so there are no unpleasant surprises when invoices arrive (this is precious and rare).
Nicolas Quentin
Artist & Founder
NiQo Art Studio
When I reached out to Malvina, I was looking for an external perspective to clarify the next steps for NiQo Art Studio, especially how to refocus my activities, structure my offer, and strengthen my strategic direction. Malvina quickly captured the essence of my work as both an artist and entrepreneur. With her structured yet creative approach, she guided me through a process of reflection that helped me ask the right questions, redefine my priorities, and realign my goals. What I particularly valued was her ability to listen attentively, challenge ideas constructively, and adapt her expertise to my specific values and expectations. She is highly committed and genuinely involved in the process — always available when needed and remarkably responsive. Her energy is contagious, and her support has been a true source of motivation during a moment of doubt. Thanks to her guidance, I now have a clearer vision, a more coherent roadmap, and renewed confidence to move forward with purpose. I warmly recommend Malvina to any creative or entrepreneur seeking thoughtful, strategic guidance and genuine support to realign their vision and grow their business with clarity and confidence.
Sabine Hofmann
Founder & Managing Director
Institut Culturel
We are extremely satisfied with our collaboration with MCC Consulting. Malvina impressed us with her creativity, professionalism, and deep understanding of our goals. Thanks to a customized communication strategy, we successfully strengthened our brand and effectively conveyed our messages. We particularly appreciated her active listening, transparent communication, and commitment to executing our projects.
Joshua Franklin Matta
Owner & Investment Advisor
Carpe Momentum
Working with Malvina at MCC Consulting has been a highly professional experience. Her structured approach, clear communication, reliability and implementation made the process smooth and effective. I can recommend her services with confidence.
ABOUT ME
My name is Malvina Cretal, and I am a senior Marketing & Corporate Communications consultant with over 20 years of international experience across FMCG, telecommunications, pharmaceuticals, luxury hospitality, public transport and professional services. My work sits at the intersection of strategic thinking, operational excellence and multicultural insight — helping organisations communicate with clarity, cohesion and impact.
As the founder of MCC Consulting, I provide flexible, senior-level expertise in Marketing, Corporate Communications, Digital Strategy, HR & Internal Communications and Change Communication. My mission is to help organisations strengthen their brand, engage their audiences and support business transformation through well-designed, well-executed communication strategies.
My approach is pragmatic, structured and results-driven. I combine thorough audits and strategic analysis with hands-on execution to deliver actionable plans that enhance visibility, reputation, engagement and performance. Over the past year, I have supported organisations with interim MarCom leadership, SEO and website optimisation, communication realignment, digital community building and LinkedIn content strategy — always with a focus on measurable results and long-term value.
Thriving in multicultural environments, I am a team-oriented professional who builds strong and trustworthy relationships. I am passionate about innovation and digital transformation, and I consistently strive not just to meet expectations but to exceed them. Whether advising C-suite executives or guiding teams through periods of change, I navigate complexity with a structured yet creative approach to problem-solving.
I hold a Master’s degree in Global Communications from ISCOM (Institut Supérieur de Communication et Publicité) and a Bachelor’s in International Business. As a lifelong learner, I have also earned certifications in Public Relations, Business Writing & Storytelling, and Advanced Digital Marketing from institutions such as the University of Colorado, The Economist Education and Shaw Academy.
I believe communication is a real catalyst for transformation. My goal is to help organisations turn challenges into opportunities and build communication strategies that are not only effective but fully aligned with their business goals.
Let’s connect to begin the journey toward stronger communications performance and meaningful brand growth.
Malvina Cretal
Founder & Consultant
MCC Consulting
